Legacy Builder

INTRODUCTION
The Busy Season

We have officially entered the busy season in our household. In addition to our normal school and activity schedule, we have added baseball for my son and softball for my daughter.

If that’s not enough, I’m training for my third half-marathon, which I’ll run at the end of the month.

I like to remind myself when the chaos is at its peak that I only have so much time with my kids before they’re off on their own. It is my primary motivation for working toward financial independence and was the same for today’s interview.

Let’s dive in.

THE INTERVIEW
Clifton Sellers: Legacy Builder

Today, we're diving into the story of Clifton Sellers, known to many as a Legacy Builder. Clifton has carved a unique path to financial freedom, leveraging his experiences and insights to build personal brands for CEOs, founders, and agency owners through his ghostwriting content agency, Legacy Builder, focusing on platforms like X and LinkedIn. 

Introduction and Background

Clifton is orginally from Enterprise, Alabama, but currently resides in Birmingham. A foundational aspect of Clifton’s identity comes from his adoption at three months old. He is on a mission to build a legacy and break generational curses. Clifton lost his mother at a young age and was raised by a single father, who while being a high school dropout, instilled in Clifton the values of hard work and resilience.

Clifton completed a degree in accounting at the University of West Alabama, but quickly realized that accounting was not his calling. He had subsequent ventures working in higher education and development. However, the halt brought on by the COVID-19 pandemic made Clifton reassess his path, leading him to focus on family, legacy, and, eventually, the birth of Legacy Builder.

The Turnaround

Clifton's financial struggles catalyzed change, particularly a daunting $30,000 credit card debt. An encounter with a tweet claiming a $1,000 weekly earning on Twitter spurred him to take action, embarking on a journey that involved affiliate marketing and various online ventures before realizing his true passion lay in storytelling and writing. 

March 2022 was a turning point. Clifton's dedication to sharing his story and insights led to rapid growth in his following, laying the groundwork for his future success in ghostwriting and content creation. Despite the hardships, Clifton's relentless pursuit of personal development through coaching and building a supportive team paved the way for Legacy Builder’s success.

From 9-5 to Legacy Builder

March 2022 was a launching point for a story Clifton likely could not have ever imagined. It didn’t come without a hard work. He was putting in 100-120 hour weeks between his 9-5 and building his side business.

He worked to pay down his debt and continued to use his new income to invest in himself. Clifton was able to network and learn how to grow and maximize his business.

Not only able to crush the debt. He was able to start generating significant income with Legacy Builder. The last two months of 2022, Clifton was able to make what he made in a year at his job, placing him at a crossroads.

The hours were starting to take a toll on his physical and mental health. Something had to give. On April 1, 2023, Clifton made the difficult decision to leave the career he had worked so hard to grow for his new business.

Grow it did. Clifton has been able to generate 6-figure revenue months while still allowing him time with his family, to focus on health, and live a life of freedom.

Clifton's story is a testament to the power of resilience, the value of personal growth, and the impact of strategic vision. His journey from overcoming personal and financial challenges to building a successful agency dedicated to helping others craft their legacies is not just inspirational but a roadmap for anyone looking to make their mark in the world of entrepreneurship.

KEY LESSONS AND TAKEAWAYS
Build your Legacy

Clifton’s journey from a secure 9-5 to establishing his own business embodies essential lessons for aspiring entrepreneurs:

1.  Leverage Your Unique Story: Clifton's background and challenges were instrumental in shaping his business ethos. Embracing your story can differentiate and strengthen your brand.

2. Financial Resilience is Fundamental: Overcoming significant debt highlights the critical nature of financial planning and discipline, a lesson Clifton learned on his path to entrepreneurship.

3. Invest in Self-Development: Transitioning out of a 9-5 requires expanding your skill set and mindset. Clifton’s investment in coaching and mentorship was pivotal in his entrepreneurial success.

4. Health and Well-being are Crucial: Balancing a job, a side hustle and a personal life demands attention to physical and mental health, a challenge Clifton navigated through disciplined self-care.

5. Build a Support Network: The journey from employee to entrepreneur is a team effort. Clifton’s success was bolstered by surrounding himself with a network of mentors, peers, and a supportive team.